Anna Hennerdal

Portfolio

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  LAPS, Lectoraat Art and Public Space

  For LAPS. Lectoraat Art and Public Space, a new name, logo, stationary and business card as well as a new website (http://laps-rietveld.nl) was developed. The work was made in collaboration with Linda Beumer.

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  1-2-3 Jewel, Catalogue for the Jewellery Department of the Gerrit Rietveld Academie

  Catalogue created for the end exam 2011. Through the catalogue you get to know the end exam students and their work though parts of the theses, their research and their final work(s).

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  Current Obsession

  Logo for jewelry designer Marina Elenskaya's project Current Obsession (in progress).

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  XXX Jewels

  Cover design for the publication XXX Jewels, made by 2nd and 3rd year students of the Jewellery Department of Gerrit Rietveld Academie. The catalogue was part of the UnCut exhibition 2010 at de Brakke Grond.

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  Hel och hållen

  The book is written by Kerstin Hennerdal (heartmind.se)

  Using 10 basic points the book focuses on being more aware in your day to day life and finding a way to a more solid and sound life. The core of the 10 points are also used in "How to Work Better" by Swiss artists Fischli and Weiss.

  I produced the illustrations as well as made the design.

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  EDITS Stadsarchief / The City Archive

  Using an old book found at the city library as starting point the locations in the photos were reshoot from a so exact position as possible. The new images were then stenciled over the old, the old in red, the new in blue.

  The booklet was originally a guide to Amsterdam for a friend that has just moved here. The design was then adjusted and reused for the EDITS exhibition at the central station in Amsterdam. EDITS is a temporary exhibition at Central Station, where designers take inspiration from the museums of Amsterdam.

  At the EDITS the design is representing Stadsarchief Amsterdam.

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  Blast Radius Room Remake

  A remake of one of the meeting rooms at Blast Radius' Amsterdam office at Max Euweplein.

  The remake included, among other things, a gradient carpet and white board walls and table.

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  Pattern – Object – Space

  Part of my end exam work was a study in the relation of pattern, object and space.

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  FI/TH/FB/RV/AH In Relation To

  Using 4 black and white patterns which all can be considered classics as my starting point I set out to design new ones. The rules were simple: Only use the excising pattern, don't add anything else! The project is still in progress, working from the idea of design-recycling.

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  From the Paper

  With the use of a copy machine and a blank piece of paper some of the most characteristic buildings build in the 1940's and the 1950's where rebuild.The Guggenheim Museum by Frank Lloyd Wright, Farnsworth House by Mies van deer Rohe and Notre Dame du Haut by Le Corbusier.

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  A Wedge Between Private and Public

  In April 2010 SKOR and LAPS(Lectoraat Art & Public Space Gerrit Rietveld Academie) held a 2 day conference at Trouw in Amsterdam. The title was A Wedge Between Private and Public.

  The two-day symposium A wedge between private and public created a clear connection between the theory of interactive art – often considered from the discourse of new media – and the practical aspects involved in commissions in the public space. The two days were a follow-up to Research into the functioning of interactive art in semi-public space also organized by the LAPS and commissioned by SKOR.

  For the event Linda Beumer and I made poster and program booklet.

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  Touching MonaLisa

  A project where the mission was to look into specifics around printing I found myself fascinated by the aspects of tactility.

  How much of an image can be translated so that also people without vision can perceive?

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  Yearbook Gerry Strawfield

  A yearbook for the students of the Rietveld Academie 2009. The catalogue include images from the Gerry Strawfield school parties, lists of the graduating students as well as a few words of advice for the future!

  Having a very low budget it could only be printed in low quality black and white. The confetti in different colour however make up for it!

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  Invisible Cities, Italo Calvino

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  Poemé Electronique

  A project realized in collaboration with Linda Beumer and Eva Kinch Brøndsted.

  A 3 part publication presenting Poemé Electronique. Poemé Electronique is a piece of electronic music composed by Edgard Varèse, for the Philips Pavilion as part of the 1958 Brussels World’s Fair. The pavilion was designed by Le Corbusier.

  Part 1: Reader
  Part 2: Poster details
  Part 3: A1, A2, A3 and A4 posters showing in miniature posters in the same size. The posters are designed by the students of the graphic design department, Gerrit Rietveld Academie as a response to Poemé Electronique.

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  Family Flowers

  Bouquets made up of flowers and bouquets made up of class photos… Collages.

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  Traces

  An interpretaion of a text/piece by Liam Gillick.

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  Situationists

  Collage

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  Skype Chain

  From the want to create a dialogue the idea to start and design a Skype chain was born. Using parts of the previous dialogue we used this to connect and construct the next dialogue we had. The result became a CD with each dialogue presented as a track. For the CD cover we made a poster using material on the topic of echo, imitation etc.

  The project was realized in collaboration with Elisabeth Klement and Sara Kaaman.

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